Tuesday, May 5, 2009

Increase Target Elevation

Brooks Barnes of the NY Times reports:
A lack of hit movies is starting to hit home at the Walt Disney Company...

The normal ups and downs of the volatile movie business account for some of the decline. Last year’s results were buoyed by juggernauts like “Enchanted” and “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” and “National Treasure 2: Book of Secrets.”
Enchanted is a fine movie, but "juggernaut"? Along with Hannah Montana and National Treasure? Ugh. If Disney makes better movies, it'll be because they've actually elevated their sights, not because they've made more over-marketed, underwritten duds like Hannah Montana and National Treasure.

Also interesting to note Barnes didn't mention Wall-E, Disney's real 2008 blockbuster. Oh, and as for the "normal ups and downs", I predict Disney will be just fine after Up is released this month. Hmm, I wonder if Disney is considering promoting John Lasseter to head all their movies, not just animation.